With Cody Rhodes clinching the Undisputed WWE Universal Championship from Roman Reigns at WrestleMania 40, the WWE universe is buzzing more than ever. It’s not just the shift away from Vince McMahon’s shadow and rallying behind Triple H as the new face of the franchise that’s got fans talking. There’s also a fresh wind blowing in the sails of WWE’s sponsorship deck, adding a zesty twist to the tale.
In the aftermath of WrestleMania 40’s electrifying Night Two, amidst the flashing cameras and eager questions at the media scrum, WWE’s Chief Content Officer, Triple H, shared some bubbly news. The spotlight wasn’t just on the squared circle heroes but also on an energizing alliance getting a power-up.
“We’re thrilled to bits to shout from the rooftops that C4 is now the go-to energy drink of WWE,” declared Triple H. “What’s more, they’re jumping into the ring as the co-presenting partner for SummerSlam happening in Cleveland, Ohio, this summer. It’s a powerhouse of a partnership, and we’re all charged up to have C4 in our corner, sparking into this exciting new chapter of WWE.”
The camaraderie between WWE and C4 Energy isn’t a new match. It kicked off in 2021 when C4 tagged in Reigns, Bianca Belair, Montez Ford, and the erstwhile WWE sensation, Mandy Rose, as its champions. The alliance has only grown stronger, with former WWE World Heavyweight Champion Seth Rollins starring in C4 commercials, and Belair and Ford headlining a 2023 ad blitz.
That year also saw the duo concocting a mix of five new energy drinks and workout supplements, marking another milestone in this robust partnership.