In the latest shocking twist from the world of WWE, it seems “Main Event” Jey Uso has not only been a headliner in the ring but also a powerhouse at the merch table. According to a Wrestlenomics study, Jey Uso’s merchandise sales in May 2024 edged out those of the Undisputed WWE Champion, Cody Rhodes. Take that, Stardust!
Yes, folks, you read that right. Uso, who was once half of a high-flying tag team, is now flying high on the sales charts, leaving even the dashing Cody Rhodes eating his dust. They both trailed behind CM Punk, whose dramatic return to WWE caused a merch buying frenzy. Following this modern trio were the eternal legends, WWE Hall of Famer “Stone Cold” Steve Austin and Hollywood megastar Dwayne “The Rock” Johnson. Talk about electrifying competition!
The secret to Uso’s success? It’s black, it’s bold, and it’s got a catchphrase that’s become the battle cry of fans everywhere: the “Yeet” shirt. This top-seller in men’s apparel for May has catapulted Uso into a stratosphere of superstardom. The “Yeet” phenomenon might just be the most significant cultural contribution to wrestling since Austin 3:16.
While Cody Rhodes has been the golden boy of WWE programming, especially in the lead-up to his triumphant title victory, Uso’s meteoric rise can be traced back to the Bloodline Civil War saga. Over four years of dramatic family feuding and pandemic-era adaptations have forged Jey Uso into a fan-favorite, not just in the ring but in the marketplace too.
Reflecting on his journey, Uso credits his evolution to the pandemic era when the absence of live audiences pushed WWE to gamble on fresh faces. Initially, then-WWE Universal Champion Roman Reigns was set to feud with Bray Wyatt, but in a twist of fate, Jey Uso stepped in. From there, his story arc and persona development skyrocketed, culminating in this latest merchandising triumph.
So, as the WWE universe gears up for another round of high-octane drama, remember: when it comes to merch sales, don’t sleep on the man who’s got everyone shouting, “Yeet!”