Hold onto your hockey sticks and wrestling boots, because WWE is taking its sports partnerships to the ice! The wrestling powerhouse has just announced its first officially-licensed NHL product: a brand-new title belt to honor the upcoming NHL Stanley Cup Champions. This announcement comes just in time for the Stanley Cup Final, which kicks off on Saturday, June 8, featuring a showdown between the Edmonton Oilers and the Florida Panthers.
According to a WWE press release, the special edition belt will be adorned with side plates showcasing the logo and “official markings” of the winning team, with the Stanley Cup trophy itself prominently displayed front and center. While the price for this commemorative piece hasn’t been disclosed yet, similar WWE title belts retail for $549.99 on the company’s official online store.
This isn’t WWE’s first foray into custom championship belts for professional sports. The company has a history of creating unique title belts for NFL Super Bowl champions and has even made them available for fan purchase. Each NFL team now has its own belt for sale, and WWE has extended similar partnerships to the MLB and various collegiate sports conferences. These crossover items are marketed through Fanatics, though the company has faced some criticism regarding the quality of its materials and craftsmanship.
Rumors about the WWE-NHL partnership began circulating at the end of 2023, but today’s announcement confirms the exciting collaboration. If the pattern follows WWE’s NFL partnership, we can expect to see custom belts for each NHL team becoming available in the future. So whether you’re a die-hard hockey fan, a wrestling enthusiast, or both, this new title belt is sure to be a must-have collectible.