Folks, it’s official: All Elite Wrestling is trading the squared circle for the football pitch! In a move that’s as surprising as a steel chair to the back, AEW has been announced as the new front-of-shirt sponsor for Fulham Football Club’s women’s team starting in the 2024-2025 season. That’s right, when you tune in to catch some top-tier football, you might just spot the AEW logo blazing across the pitch, and not just during the replays!
Now, let’s break this down. The Khan family, who own Fulham FC, clearly love a bit of crossover action. Tony Khan, the mastermind behind AEW and Fulham’s Director of Football Operations, made sure that the AEW brand gets to shine where it matters. While the men’s team will keep the SBOBET logo, the women’s team will proudly sport AEW on their shirts, giving the promotion a whole new audience on game days.
Tony Khan, ever the hype man, couldn’t contain his excitement, declaring, “Both Fulham Football Club and All Elite Wrestling hold a special place in my heart, and the partnership established here represents not only an elevation of both organizations on the global stage, but also a reminder of our investment and commitment to furthering women’s creative and athletic endeavors at all levels. Come on Fulham!”
The head coach of Fulham’s women’s team, Steve Jaye, is equally thrilled, calling this move “a massive forward step.” And he’s not wrong—this partnership is set to boost both the visibility of AEW and the women’s football team, creating a powerhouse of athletic and creative talent on and off the pitch.
But wait, there’s more! AEW isn’t just sticking their name on some shirts and calling it a day. Their branding will be plastered all over Craven Cottage, Fulham’s historic home ground, on match days. So whether you’re catching the action live or watching from home, AEW is going to be impossible to miss.
This is a huge win for both AEW and Fulham’s women’s team, and it looks like the beginning of a beautiful partnership. Wrestling fans, football fans—get ready for a whole new kind of crossover event. Wembley was just the beginning!