Listen up, wrestling fans! AEW’s powerhouse owner Tony Khan has filed three shiny new trademarks that scream “streaming takeover.” In a year where Khan has already put pen to paper on a reported $150 million-per-year deal with Warner Bros. Discovery, AEW is now eyeing even bigger horizons—or at least a larger menu of brand names. These trademarks? “AEW Max Month,” “AEW WrestleMax,” and simply “WrestleMax.”
The description for these new names sounds like the classic “entertainment services” jargon we all love but rarely understand. Picture this: live wrestling performances, ongoing series production, wrestling streaming on TV, wrestling streaming on the Internet, wrestling probably available on your toaster. You get the drift—AEW’s got ambitious plans for every screen in your house.
These filings follow the earlier “AEW Shockwave” trademark, which was described as a “television program” ready to shake up the AEW catalog. Fans are already debating whether “Shockwave” is a new show or just AEW’s version of a wrestling blockbuster, but one thing’s clear: Khan’s thinking big. Whether these trademarks are for future pay-per-view events, streaming marathons, or just an ongoing wrestling spectacle, AEW fans have a lot to look forward to on Max in 2025.
For now, we wait with bated breath and imaginations in overdrive. Are we about to see monthly marathons, new in-ring events, or, dare we dream, a full 24/7 AEW channel on Max? Only Tony Khan and his team know for sure, but whatever comes next, there will be no shortage of wrestling for the fans.