The buzz from AEW Full Gear 2024 isn’t just about champions or surprise debuts—it’s about Costco Guy AJ, who’s proving you don’t need a weekly TV spot to become a legend. AJ, one-half of the TikTok-famous Costco Guys, turned Zero Hour into his personal highlight reel by defeating QT Marshall in a bout that had fans roaring louder than a Black Friday sale.
But is Big Boom AJ destined for more AEW glory? Not so fast, folks. During the post-show media scrum, AJ—flanked by Tony Khan—explained that while he’s open to occasional appearances, his schedule (and likely his Costco membership renewal) prevents him from committing full-time. Khan, ever the fan of good business, seemed eager to keep AJ on speed dial.
On Wrestling Observer Radio, Dave Meltzer and Bryan Alvarez noted AJ’s undeniable connection with the crowd. “As far as babyfaces go? Geez, he was over more than all but a couple of babyfaces on the show,” Meltzer observed. But the road to building AJ as a regular ratings draw could be tricky, especially since his big moment came with a twist: AJ reportedly wrestled the majority of his match with a broken foot.
According to Fightful’s Sean Ross Sapp, AJ was spotted on crutches backstage after the bout, leaving fans in awe of his grit. If anything, the injury has only solidified AJ’s status as a cult hero, with online supporters showering him with praise (and probably a few Costco coupons).
What’s next for Big Boom AJ? A rematch? A title shot? Or just more legendary cameos? One thing’s for sure: the wrestling world will be watching.