In a move that’s equal parts unexpected and spectacular, WWE announced a licensing agreement with St. Bonaventure University—a school best known for its basketball team, quaint campus charm, and now, a custom WWE legacy championship belt. That’s right, the Bonnies are officially in the squared circle of licensing deals.
The St. Bonaventure-themed title belt will soon be up for grabs on WWEShop and Fanatics, allowing Bonnies fans to embrace their inner champion while yelling, “You can’t see me!” at rival fans. But wait, there’s more! WWE’s NIL program is expanding to St. Bonaventure student-athletes, offering them a shot at WWE partnerships—and perhaps, a perfect excuse to cut a promo on their next opponent.
The Woj-Khan Connection
The deal reportedly came together thanks to WWE President Nick Khan and St. Bonaventure General Manager Adrian Wojnarowski. Yes, that Woj—NBA insider extraordinaire. Turns out, Woj’s talents go beyond breaking trades; he’s also a key player in tag-teaming business partnerships.
“Our goal is to help connect St. Bonaventure athletics with best-in-class brands like WWE,” Woj said in a press release. Translation: He’s ready to slap a Bonnies logo on anything that isn’t bolted down.
Nick Khan chimed in, praising Woj’s understanding of basketball and popular culture. “Woj instinctively understands the intersection of basketball and popular culture,” Khan said, possibly while watching a Bonnies highlight reel set to The Rock’s theme song.
What’s Next?
Could this deal set the stage for St. Bonaventure’s basketball team to emerge from the locker room under a cloud of pyro? Maybe. Will the university mascot start suplexing rivals? One can dream. For now, fans can celebrate by grabbing a title belt and daydreaming about Professor Paul Heyman teaching “Intro to Mic Skills.”