Wrestling fans, get ready to step into the future of entertainment! WWE has announced a groundbreaking partnership with Cosm, an entertainment company specializing in immersive, “shared reality” experiences. Beginning February 1, fans will be able to experience the Royal Rumble in a way that feels like having a front-row seat without ever leaving Los Angeles or Dallas.
Cosm’s cutting-edge venues, located near SoFi Stadium in Inglewood, CA, and The Colony’s Grandscape in Dallas, TX, are designed to transport fans straight into the action. A third venue in Atlanta is set to open in 2025, further expanding the reach of this futuristic wrestling experience.
WWE’s Co-Head of Revenue, Alex Varga, hyped the partnership, stating, “WWE Premium Live Events are larger than life, and with such an innovative partner in Cosm, we will collectively bring the energy of our biggest moments to an expanded WWE universe.”
Cosm’s resume already includes partnerships with major sports leagues like the NBA, NFL, UFC, and streaming platforms like ESPN and Amazon Prime. With WWE now in the mix, iconic events like WrestleMania and SummerSlam are slated to be part of this immersive experience.
This partnership builds on WWE’s ongoing efforts to enhance fan engagement. From the upcoming WWE Raw series on Netflix to the recently unveiled WWE Experience in Riyadh, Saudi Arabia, the company is proving it’s all-in on delivering bigger, bolder ways to enjoy wrestling.
So, mark your calendars, WWE Universe: 2025 is looking brighter, bolder, and more immersive than ever.