The wrestling world just got its version of Daylight Saving Time, folks. AEW’s All In Texas—the promotion’s flagship festival of flips, fists, and forbidden doors—is clocking in early on Saturday, July 12, reportedly to sidestep a high-stakes ratings slugfest with WWE’s Saturday Night’s Main Event on NBC.
Because when two companies pick the same night, the only responsible thing to do… is absolutely panic and change the start time.
🕒 Wrestling Matinee: A First in the Modern Era
According to the never-not-busy Dave Meltzer, AEW made the call shortly after WWE scheduled Saturday Night’s Main Event. Allegedly, AEW shouted something like, “NOPE” and pushed the start time to 3 p.m. Eastern—or as Tony Khan calls it, brunch with body slams.
“Zero Hour starts around 1:45 p.m. Eastern,” Meltzer typed, probably while dodging another five DMs from angry YouTubers.
And yes, since AEW pay-per-views tend to run longer than a Lord of the Rings extended cut, the show may creep past 7 p.m. EST. But the goal is clear: finish before the McMahon nostalgia parade fires up at 8.
🔁 Prime Time Replay: Because Why Not Have It Both Ways?
An AEW source noted that while most viewers will watch All In live (because real ones don’t DVR their dream matches), the earlier showtime sets up a prime time replay. Which, for those keeping score at home, is called playing chess while everyone else is watching checkers.
🏆 Tournament Showdown Incoming
As of now, only two matches are confirmed: the winners of the 2025 Owen Hart Foundation Tournaments will get title shots. That’s right—AEW went full “mystery box” mode, but promised the wrapping paper is prestigious and emotionally significant.