In the kind of news that makes both your sweet tooth and your marketing degree tingle, WWE has officially announced a full-blown partnership with Drumstick—yes, the ice cream cone that ruins your shirt but saves your soul on a summer day.
The “Snackdown” is officially upon us, and leading the charge? None other than John Cena, who’s now throwing hands with dry popcorn and unleashing five-knuckle scoops of vanilla fury on stale pretzels. This isn’t just a partnership, folks—it’s a dessert-based revolution.
Drumstick has dropped the gloves and entered the squared circle with Dr. Umstick (a sentient frozen treat in a lab coat) by its side, preparing to deliver frosty justice to subpar snacking. An exclusive commercial featuring Cena and Dr. Umstick is set to premiere during WrestleMania 41, and if it doesn’t end with someone getting AA’d into a sundae bar, we’ll be personally disappointed.
Cena himself is thrilled about the collaboration and recently said:
“Personally, I’ve loved Drumstick since they were the most coveted treat in Jr. High! I’m grateful to get to bring two things I love together under one roof.”
This marks the latest in WWE’s “product placement goes supernova” era. After Slim Jim invaded SummerSlam like a salty sponsor ninja and Prime took over hydration rights, Drumstick is now rolling into WrestleMania 41 ready to drop ice cream elbows all over the snack table.
But wait, there’s more. The Drumstick Snack Zone will be physically present at WrestleMania 41 and SummerSlam—because nothing says “main event energy” like biting into a chocolate-dipped cone while watching someone get speared through a barricade.
And if you’re thinking this is just a one-off? Nope. Drumstick is dangling signed WWE apparel, SummerSlam seats, branded merch, and actual cash giveaways like it’s Willy Wonka but with more uppercuts.