Cody Rhodes may have climbed the ladder and retained his Undisputed WWE Championship at the Royal Rumble, but when it came to the merch game, he got hit with an Attitude Adjustment straight into second place.
According to Fightful Select, none other than John Cena was the top-selling WWE talent over Rumble weekend, proving once again that Big Match John doesn’t need to wrestle to dominate. Despite Cody holding WWE’s top title and being the company’s leading merch mover in recent years, Cena’s signature neon-colored gear still flew off the shelves like it was 2007 all over again.
The Sales Rankings: WWE’s Top Merch Kings (And Queens)
While WWE and Royal Rumble-branded merchandise led the pack (because, let’s be honest, everyone needs a foam championship belt), Cena still managed to take second place overall and first among active talent. Cody settled for third, marking a rare merch defeat for the American Nightmare.
Meanwhile, Jey Uso, fresh off his big-time Rumble victory, saw his gear sales skyrocket—because apparently, the “YEET Movement” prints money now. And while it wasn’t officially confirmed, Roman Reigns likely rounded out the top five, because even when he’s on part-time status, Tribal Chief dollars never stop rolling in.
Alexa Bliss Returns… And So Does Lily, Now Spookier Than Ever
Alexa Bliss also cashed in on the weekend, with fans rushing to grab the latest edition of her Lily doll. This version features a stitched “six” in its eye, hinting at Wyatt Sicks inspiration. WWE wasted no time putting it up for sale at a very specific price of $45 (which is exactly $44.99 more than I’d pay to have that thing in my house).
So, what’s the takeaway? Cena’s merch remains undefeated, Cody’s still selling strong, Jey’s shirts are flying off shelves, and somewhere, WWE executives are swimming in money like Scrooge McDuck.